We build agentic workflows and digital experiences that move your business forward.

AI agents, automations and websites for growing businesses. You work directly with Rian, from the first conversation to the final handover.

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Agentic workflows · AI automation · Website design

Your ambition, put into motion.

Pinnacle Labs builds AI agents, automations and websites for growing businesses. From researching a prospect to preparing an article, we turn time-consuming processes into workflows that move things forward.

Explore the work

Featured work

Real projects. Practical impact.
AI, automation and the web.

Agentic workflow · Editorial intelligence · Prototype

News agent

From news discovery to source-backed drafts. An AI newsroom assistant with editors in control.

  • News monitoring and relevance filtering
  • Evidence gathering and source-linked article drafts
  • Editorial voice references and a human review queue

A private prototype demonstrating the research-to-draft workflow, with editors reviewing the output.

Read the case study

Custom software · Research · Data enrichment

Custom CRM

A CRM built around the team, with automated research and contact enrichment.

  • Per-member login and permissions for 12,000 contacts and 7,000 companies
  • A company research agent running on a local AI model
  • Contact enrichment through Apollo and Clay, then LinkedIn

It costs a fraction of Salesforce or HubSpot licensing, and fits how the team already works.

Read the case study

AI automation · Personalised outreach

Outreach agent

Personalised emails, straight from Outlook, written in the sender’s own voice.

  • Drafts and sends from the sender’s own inbox through the Microsoft Graph API
  • A voice model trained on the sender’s past emails
  • Follow-ups personalised per recipient, capped at 150 a day in this build
Read the case study

Agentic workflow · Research intelligence

Walk in knowing.

The moment a call is logged, an agent researches the prospect and their company and hands the rep a one-page brief.

  • Fires automatically when a call is logged in Salesforce
  • Reviews the full conversation history first
  • Researches the person, the company and recent news
Read the case study

Websites built in under a week.

Design and development for specialist businesses, with clear content and layouts that work on every screen.

Selected projects by Rian Banting, including work completed before Pinnacle Labs.

Good technology. Real use.

Start with the work you want to improve. We’ll build the right thing around it.

AI that can work through a process: find the information, make sense of it and prepare the next step. Built around your business, with human review where it matters.

Research agents · Editorial workflows · Document processing

Built with you. By Rian.

I’m Rian Banting. I started building tools to take repetitive work off my own plate. Pinnacle Labs brings that same practical approach to your business.

We’ll look at how your team works, find what’s getting in the way and build something that makes a difference. You’ll work directly with me, from the first conversation to the final handover.

Tell me what you’re working on